9 Ways to Raise More From Donor-Advised Funds

Amid the rise of donor-advised funds (DAFs), nonprofits like Year Up are seeing significant growth in contributions. In an interview with The Chronicle, Susan Murray, National Director of Corporate Engagement, Development, and Revenue Operations at Year Up, shares key insights on maximizing donor-advised fund (DAF) contributions. Murray emphasizes the importance of early engagement, data analysis, and treating DAF supporters as major donors. She highlights Year Up's disciplined approach to data gathering and analysis, which informs our outreach strategies and enhances donor stewardship. Additionally, Murray underscores the significance of connecting with DAF administrators and advisers to facilitate philanthropy and foster partnerships. Her insights offer actionable strategies for nonprofits seeking to leverage DAFs for fundraising success.